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THE LEAN ENTERPRENEUR - Brant Cooper Summary

“The best way to navigate the near future is to hyperfocus on creating value for customers and moving at the speed of the Internet.” “Waste in a lean startup are those activities that do not produce learning.” “Don’t follow your passions; follow your effort. It will lead you to your passions and to success. Where we all want to get to is what drives you to do the things you do. What motivates you to work on a particular project?” “A learning organization puts data before rhetoric, testing before executing, customers before business plan. It runs experiments to reduce risk, uses data to resolve conflicts, and interacts with customers to understand them deeply.” “Lean startups use three primary methods of testing the validity of their assumptions: 1.      Customer interaction. 2.      Running experiments. 3.      Analyzing data. “The real measure of success is the number of experiments that can be crowded into 24 hours.” —Thomas Alva Edison”“Investor Paul Graham says: “[ launch] when the